#FAILFIX Dolls

Moose Toys new #FAILFIX doll line has hit retailers! Don't get me wrong, I'm as much of a sucker for blind boxing as the next collector - but it is good to see somebody other than Mattel attempting to be more innovative with their playline dolls. 

The concept isn't perfect: why are girls always being told they have to fix themselves? Rock whatever look you like. And they haven't dropped the blind box element entirely; the website blurb says you might find a rare or ultra-rare outfit or make-up look. But it is something different and I like the explicit focus on hairplay and redressing. I'm looking forward to seeing some in hand reviews on how well the 'fix' features work. :)

You can pick them up now at Argos for £20 each.

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★ Dance.Stylz - box front / fail look / box back.

★ Kawaii.Qtee - box front / fail look / box back.

★ Loves.Glam - box front / fail look / box back.

★ PreppiPosh - box front / fail look / box back.

★ SlayItDJ - box front / fail look / box back.

★ 2Dreami - box front / fail look / accessories / box back.

2Dreami is their deluxe 'epic colour 'n style makeover' pack, providing two different fix looks for the doll as shown below: